Web Applications
Voter Registration Analysis and Mapping GIS
Visual voter registration analyses that compares registration data with census data
Related Case Studies
Use GIS to Target Voter Turnout
Microtarget areas that have high numbers of particular demographics but low voter registration
States require that County's Elections Departments implement and monitor a countywide voter outreach program with the goal of increasing voter registration in underrepresented areas of the County.
It is not difficult to locate neighborhoods of predominantly African-American, Latino, Asian, Native American or low-income earners for get-out-the-vote drives. But reminding people to vote whom habitually turnout on Election Day is a waste of scarce resources. So the goal of a voter registration GIS is to identify areas that have high population numbers of these communities but low voter registration.
Using a combination of census demographic data and registered voter files, a Farallon GIS precisely locates the concentrations of infrequent or occasional voters who constitute the bulk of the non-voting electorate from historically under-represented ethinic populations.
Integration of precinct information from an enterprise GIS with census information to visually identify communities with high ethnic concentrations and low voter registration
Mobilize get-out-the-vote initiatives
The core strength of GIS is its ability to simplify and clarify large databases by rendering them into easily understood thematic maps. These can be used for policy and budget decisions such as creating language appropriate materials. Or they can be used by government workers or volunteers, regardless of educational attainment to mobilize civic participation.
This GIS solution offers government level a powerful and flexible tool to perform a broad array of public education, voter contact and/or community organizing and mobilizing tasks with unparalleled effectiveness, precision and economy.
Extensions to Political Campaigning and Redistricting
Growing communities, new developments, and populations continuously moving into and out of areas translate to fluctuating voter counts by precinct. Maintaining balance in the voting process means realigning districts and ensuring equity before each vote.